Reinventing An Event: Using Entertainment To Draw A Crowd
This past May, Bravo Entertainment’s own David Granger volunteered his time and expertise to help the Texas Gay Rodeo Association reinvent and refresh their guest experience with the addition of a music festival paired with the historical rodeo. Having attended the event for years in both California and Texas, and also involved in the organization as a member and now Secretary of the TGRA Dallas Chapter, David has had an interest in the event and the organization for many years.
Facing a dwindling attendance and interest in the event, the Dallas chapter was looking for inspiration to reinvent and re-energize the rodeo, attract a broader attendance and draw more contestants from around the country. The TGRA decided to use entertainment to pair a music festival with the rodeo event. If it worked then the organization would try to implement the same idea in different markets throughout the U.S. As the flagship event for the idea, Dallas provides a great central location to attract a big crowd with a plethora of big name country acts. The idea showed promising success in Alberta, Canada with big name attraction including Leann Rimes, George Canyon and Tim Hicks, so Dallas forged ahead with the ideas tapping David to lead the charge and provide the inaugural line up.
A short four months later, on May 2nd and 3rd, the TGRA Rodeo and Music Festival took place featuring several of Bravo Entertainment’s acts including Big City Outlaws Band, Donovan Marcelle, Rhonda Medina as Dolly Parton, Time Machine Band, Cody Del Akridge, and the Gerald Suggs Western Trio and country star Ty Herndon.
The entertainment was a hit with patrons of the event and provided the results to help the Dallas Chapter of TGRA achieve their goals. As one attendee put it on social media, “And, what a blast it was!”
“TGRA Texas Tradition Rodeo 2015 was the first year to add a music festival with several Bravo Entertainment music acts. We were very pleased with the quality of the music acts, production and David Granger’s coordination. We were able to create a great entertainment package with a stellar line up of music acts going on the whole weekend that attracted a broader audience of spectators who came out and enjoyed the music and the rodeo. TGRA looks forward to working again in 2016 for a bigger and better event”, said Dan Nagel, Rodeo Director, TGRA.
2015 is in the history books and 2016 promises a new twist for an even bigger and better experience with more acts and headliners paired with the traditional western rodeo experience to carry on a thirty-year legacy.
The right entertainment always brings an air of anticipation and an edge of excitement to any event. Bravo Entertainment will help you book the artists and acts that will help make your event the success you need it to be.
TGRA is a Texas non-profit corporation dedicated to elevating the image of women and men in the sport of rodeo. Their purpose is to promote and stage an annual rodeo in Texas and encourage the participation of its members in western-related events raise money for charity. The TGRA has a proud thirty-year history and has raised and donated more than $2,750,000 to Texas charities primarily, though not exclusively, for AIDS-specific service support. Other contributions include women’s health projects, breast cancer, disaster relief, and children’s programs. Each TGRA local chapter decides how to use allotted charitable funds and addresses any acute needs within their own community. Currently Texas has five chapters located in Austin, Dallas, Fort Worth, Houston, and San Antonio.