Care and Feeding of Artists (AKA Hospitality Riders: How They Translate Into Value for Your Event!)

People demand great performances from the artists they hire for their events. However, they often they don’t see how delivering hospitality will increase the value of the act they’ve hired.

Weezer photographed at Doheny Days in Los Angeles, CA September 11, 2011©Jay Blakesberg

In fact, many times the hospitality rider is one of the first places that a planner will look to cut costs rationalizing it as a ridiculous abuse of the buyer. Let us explain why that mindset is a bad idea.

You’ve just booked a headline act, maybe it’s Cheap Trick, Clint Black, KC & The Sunshine Band, Gary Sinise or Toby Keith?

You’ve also invested money on the technical production of the act and booking everyone’s flights, their hotels and local ground transportation.  Then the hospitality rider lands on your desk, you take a gander – and then you flip your lid.  We’re here to help.

First a little real world insight – any times artists are living on the road, out of suitcases, and driving in cramped vans or buses – it’s not the glamorous life that we like to envision.  Simple things like clean bath towels, bars of soap, toothbrushes or new underwear and socks, help them deal with life in constant motion.  Imagine how important a sense of home can be. What may appear like luxury can often time be necessities.

Headliner Hospitality RiderPut on a pair of traveling performer shoes for a moment.  If you’ve ever been on a tour (even a short one) you know that some mornings when you wake up, you don’t even know what city you are in. Things like readily available food and water for the crew, parking passes and hospitality in dressing rooms (even candy like gummy worms!) really do make a huge difference.

While you don’t have to let the band eat off of the buffets in the middle of your event, there’s also no need to pay for items the artist doesn’t want (or is tired of seeing at every single stop!)  There is a way to give them what they need.  Ensure that working with you is a positive and memorable experience, that will make them feel good and help elevate their performance at your event.

Most likely artists will remember how well you took care of those little things.  Especially when you need to ask fBackstage Cateringor that extra autograph, an unplanned meet and greet, one last song or special guest recognition that makes you look like the rock star to your client.  Trust us, the effort is noticed.  Just read Iggy Pop’s Rider and you’ll get a clear (and humorous) picture of why they request what they do and why it’s important (Pssssst, for the most part, their requests help them put on a great show for you).

Appreciate your artists, even the non-celebrities, their band and crew, and in return they will appreciate you when you need it most.  Crew is equally important. They are the 1st to arrive and the last to leave.  they control the show and will report to the Aritst or management if they’re not taken care of.  Crew and techs are your best friends in executing a great production, make friends!

The proper care aMaroon 5nd feeding of artists is an excellent reason to use a professional entertainment production company.   An entertainment professional will advance the show properly and work with the management and touring staff to ensure that the artist and their group has everything they need and nothing they don’t.

Word gets around about whom the best and easiest artists are to work with, rest assured that word also travels in the music industry about who treats their talent well.  At the end of the day, happy performers make for great performances that go beyond the expected.  BRAVO! Entertainment can help make sure that happens.

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