3D Projection Architectural Mapping On Water

This amazing visual production was created for the launch of the Air Jordan's "Air Melo" line of athletic shoes and was installed "in" and on the Hudson River in New York City!

Check out the amazing “water projections” in this video for the NYC launch of the new Air Jordan Melo M8. The launch took place on a pier in the city and consisted of celebrity appearances, a helicopter and diver, and some amazing projections, both on structures and giant mists of water.