While connecting solidly with his Latino fans, Santiago is just as popular for his savvy mainstream material, reminiscent of George Carlin and Jerry Seinfeld, showcasing his journalistic roots, obsessions with language, and keen insights on everything from family to culture to cats to politics to religion to life and death to dance to Facebook.
With the premiere of his first television special, “Comedy Central Presents: Bill Santiago,” he won over fans nationwide with his dead-on observations about Spanglish – “twice the vocabulary, half the grammar!” and his beloved catchphrase “¡Porque Because!” Which led to his first book, "Pardon My Spanglish. ¡Porque Because!" The book is now being used at universities and high schools across the country to stimulate discussions about identity, language and multiculturalism. Santiago's second half-hour special for Showtime LOL aired in 2011.
Other credits include: Craig Ferguson, Conan O'Brien, Comedy Central's Premium Blend, Chelsea Lately, Good Morning America Now, ABC News, NBC TV Visiones, BBC World, CNN, CNN en Español, NPR’s Latino USA. Additionally, he was recently working with Bruce Helford (George Lopez Show, Bernie Mac Show, Drew Carey Show) to develop a television show based on his book. "Pardon My Spanglish ¡Porque Because!" Also, he had the honor of hosting the Latin Grammy's Man of the Year Award ceremonies, honoring Juan Luis Guerra (the tallest Dominican he ever met).