Celebration of the Americas

Celebration of the Americas was held on at the Amway Center in Orlando, Florida.   It was a first of its kind event bringing together over 8,000 of Amway’s corporate staff, independent business owners and their families from North, Central and South America for a 70-minute custom theatrical entertainment production featuring an international cast of over 200 performers.

Our team created an opening General Session act that featured, custom songwriting, costuming and a choreographed performance, which revealed the CEO of Amway Americas.  We also created a closing General Session act that featured another custom musical piece, a flag corps and a choir of 125 children.

The Main production was a custom 70 minute performance.  Knowing that the majority of our audience did not speak English as their primary language.; we wrote a show that was not predicated on the spoken work, rather; through performance art we told the story of an Amway Journey

Talent included pyro-dancers, LED performance technology, motion-graphics, break dancers, over a dozen costume changes, black light, shadow effects, and aerial acts. The show delivered an awe inspiring experience that told the story of Amway in a non-linguistic way and enraptured an international audience of thousands.

This event was Honored with the following awards:

Special Event Magazine GALA Award – Best Entertainment Production and Execution

International Live Event Association (ILEA) ESPRIT Award- Best Entertainment Concept and Production

BizBash – Event Style Awards – Best Entertainment

Texas Star Awards – Best Entertainment Production