Celebration of the Americas was held on at the Amway Center in Orlando, Florida. It was a first of its kind event bringing together over 8,000 of Amway’s corporate staff, independent business owners and their families from North, Central and South America for a 70-minute custom theatrical entertainment production featuring an international cast of over 200 performers.
Our team created an opening General Session act that featured, custom songwriting, costuming and a choreographed performance, which revealed the CEO of Amway Americas. We also created a closing General Session act that featured another custom musical piece, a flag corps and a choir of 125 children.
The Main production was a custom 70 minute performance. Knowing that the majority of our audience did not speak English as their primary language.; we wrote a show that was not predicated on the spoken work, rather; through performance art we told the story of an Amway Journey
Talent included pyro-dancers, LED performance technology, motion-graphics, break dancers, over a dozen costume changes, black light, shadow effects, and aerial acts. The show delivered an awe inspiring experience that told the story of Amway in a non-linguistic way and enraptured an international audience of thousands.
This event was Honored with the following awards:
Special Event Magazine GALA Award – Best Entertainment Production and Execution
International Live Event Association (ILEA) ESPRIT Award- Best Entertainment Concept and Production
BizBash – Event Style Awards – Best Entertainment
Texas Star Awards – Best Entertainment Production
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