COMMUNICATION
The most important part of communication is the delivery. What you say accounts for so little when measured against how you express yourself through tone and body language. Everyday interactions via email, text, and social media make it harder to convey your message because content drives the communication. Expert strategies can turn often-problematic formats into new areas, not just traditional ones, that distinguish you as a savvy communicator.
CLIENT APPRECIATION
The art of gifting is more than hand-written thank-you notes. It’s a full expression of how you value the people you work with and who you service. Making people feel appreciated in ways that matter most to them takes thought, insight, and an earnest desire to make a real impact on how they remember you.
SOPHISTICATED SALES
Savvy salespeople craft their word tracks with precision to guide prospects to purchase. Learn to use enhanced techniques to facilitate the buying process rather than make a sales pitch. Low-volume, high-value transactions often occur over weeks or months, making advancement to the next stage in the sale crucial. Identifying openings to make your mark at each step along the way takes tact and skill, and attention to your prospects’ needs.
WORKPLACE
Whether you do business in a traditional office environment or more modern co-working space, daily interactions with colleagues is an important part of success in building a personal brand. It’s hard to know how and when to collaborate, when to ask for a meeting, where to conduct conversations, and how to ask for project time away from the needs of others. Done the right way, how you work with others can garner respect that gets passed along by way of referrals and potential partnerships.
ASK US ANYTHING
It’s important not to make the same mistake again, especially with the same colleague or client. Recurring offenses erode trust and diminish the respect people carry for you and your company. Take the toughest circumstances you have faced and bring them to the attention of the group to get advice on how to handle them better next time.
PROFESSIONAL NETWORKING
Forming new relationships and cultivating existing ones is more than just showing up. How you present yourself to a room full of people is an opportunity to showcase communication strategies for which others will know you. Appropriately starting conversations, leaving others, introducing colleagues and acquaintances, and introducing your line of work gives the confidence needed to retain existing business and receive referrals.
DINE LIKE A DIPLOMAT
Social skills aren’t just for debutantes anymore. Professionals need a personal brand that shines at the dinner table during meals with colleagues, bosses, prospects, and clients. Sitting in a confined environment where everyone is watching your actions puts a spotlight on basic manners. True dining etiquette creates a platform to demonstrate class and sophistication through conversation, toasts, story-telling, and grace.
GROOMING AND ATTIRE
In today’s world of designer jeans and bearded men, it can be hard to know the best way to present yourself to others. No matter how well you know a colleague or client, everyone in the room is judging you. Whether the goal is to simply blend in or to be recognized as the most fashionable in the room, it’s important to learn how to maintain your personal brand through clothing, fragrance, and grooming.
“What we love most about Julian Leaver’s training is that his past professional experience is directly in five-star hotels. He understands our clientele, our team, and our guest interactions. It was easy for him to create a lesson plan based on the reality of our day-to-day guest interactions and the required skills needed even for our already well-polished team.”
— Melina, The Little Nell
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